Yawns: Rich and young, but frugal

4 05 2008

YAWNS (Young And Wealthy, but Normal) are the new movers and shakers.  They drive hybrid cars, live below their means, shop at local stores, and pay off their credit cards every month.  These are the environmentally conscious young men and women who want to save the world and change the planet.

To learn more, read the USA Today article about YAWNS at: http://www.usatoday.com/news/nation/2008-05-04-growing-smaller_N.htm

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One response to “Yawns: Rich and young, but frugal”

4 05 2008
Yawns & Twixters « Cross Examine (08:08:41) :

[...] Fast Forward notes that YAWNS are the new chique. Young adults who have money but are light on consumption and care about the planet are a growing cohort within Gen-X & the early Millennials. This will cause quite a stir for Greed Wall Street. [...]

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